How magic boosts your engagement rate on networks after the event
How magic boosts your engagement rate on networks after the event — this is a question that event organizers regularly ask themselves. The answer depends on your specific context, but here are the essential elements to make the right decision.
What magic brings to your event
A successful product launch relies on a spectacular moment of revelation. Magic offers the perfect format: the new product can be revealed through an illusion — disappearance of the old model, appearance of the new one in hologram, transformation live before the eyes of the press and influencers.
This format generates natural viral content. A moment of magical revelation is filmed, shared, and produces media coverage that traditional formats (speech + corporate video) cannot obtain. The magician works upstream with the marketing team to integrate the product, logo and brand message directly into the show — it's no longer entertainment, it's an emotional communication tool.
The close-up: the art of close-up magic
close-up — or proximity magic — is practiced a few centimeters from spectators, with everyday objects: cards, coins, telephones, rings. The magician circulates from group to group, offering each person 5 to 8 minutes of personal wonder. This is the king of cocktails and receptions: no installation, no sound system, just the impossible happening in the hands of your guests.
What makes the close-up so effective in events: each guest has “their” moment of magic. He's not watching a show — he's the hero. This personalization creates an incomparable emotional engagement. The close-up also excels in an often underestimated role: breaking the ice. Around one turn, strangers become accomplices in a few seconds.
Tony and Jordan: events reinvented by magic
Tony and Jordan understood before anyone else that magic had to evolve with the times. By creating Digital Illusionism, they gave birth to a show that speaks to contemporary audiences — hyperconnected, demanding, and in search of authenticity. Performances combining the warmth of live with the power of technology.
Frequently asked questions
Should a technical installation be planned?
For the close-up: nothing at all. For the stage show: a basic sound system and lighting are sufficient. The magician brings all his specific equipment and coordinates with your manager.
Does the artist respect confidentiality?
Discretion is a standard among high-level artists. NDA possible, no publication without explicit agreement, total respect for the privacy of guests and the venue.