Magician and new technologies: the show that fuses innovation and illusion
Magician and new technologies: the show that fuses innovation and illusion — a subject that fascinates seasoned organizers as much as those preparing their first major event. Here is a clear, jargon-free guide.
The Digital Illusionism: magic augmented by technology
tech companies and startups are naturally receptive to Digital Illusionism — the fusion of technology and entertainment speaks directly to their DNA. For an app launch, a product demo or a fundraising evening, digital magic creates a moment that embodies the company's innovation values.
The tech sector's favorite format: the magic keynote, where the magician uses AI, augmented reality and the audience's smartphones to create an interactive show. Developers and engineers love trying to figure out “how it works” — and the technological impossibility of the spectacle fascinates them all the more as they understand the underlying tech.
The stage show: the unifying moment
The stage show brings together all the guests for a collective moment of 20 to 45 minutes. It is the unifying format par excellence — the one that creates a shared memory and offers a strong visual impact. Grand illusions, audience participation, integration of technologies (holograms, AI, interactive screens) — the stage show is a complete spectacle.
The advantage in events: it structures the evening. After dinner, the show creates an emotional climax that marks the memory of all the guests simultaneously. It’s also the most “brandable” format — the show can incorporate the company message, brand colors, and even the product into the tricks. For large gatherings of 200+ people, this is often the most impactful format.
Les French Twins: when magic becomes technology
Tony and Jordan don't just perform — they turn every event into a moment that's talked about long after. Pioneers of Digital Illusionism, they have made the fusion of magic and technology their trademark. Understand the context, create to measure, exceed expectations.
Frequently asked questions
Should a technical installation be planned?
For the close-up: nothing at all. For the stage show: a basic sound system and lighting are sufficient. The magician brings all his specific equipment and coordinates with your manager.
Can the show be personalized?
It's even recommended. The best artists offer a creative briefing in advance to adapt the show to your program, your audience and your message.