Magician for capsule collection launch: creating buzz
Magician for capsule collection launch: creating buzz — this is a strong trend in events in 2026. The most savvy agencies and communications directors have already integrated it into their strategy.
Magic and product launch: the spectacular revelation
A successful product launch relies on a spectacular moment of revelation. Magic offers the perfect format: the new product can be revealed through an illusion — disappearance of the old model, appearance of the new one in hologram, transformation live before the eyes of the press and influencers.
This format generates natural viral content. A moment of magical revelation is filmed, shared, and produces media coverage that traditional formats (speech + corporate video) cannot obtain. The magician works upstream with the marketing team to integrate the product, logo and brand message directly into the show — it's no longer entertainment, it's an emotional communication tool.
The Digital Illusionism: innovation in live performance
The digital show — or Digital Illusionism — is a show format that fuses classic magic and cutting-edge technologies: artificial intelligence, augmented reality, holograms, interactions with the audience's smartphones. The result: an experience that no other animation format can replicate.
Imagine a show where your phone becomes a magical object, where an AI dialogues with the magician in real time, where generative visuals are created before your eyes. The Digital Illusionism doesn't seek to impress with technology — it uses it to amplify emotion. The viewer only sees the magic, not the cables. It is this invisibility of tech that creates astonishment.
Les French Twins: 45 countries, an invented genre
Tony and Jordan embody a new generation of artists: those who use technology as an artistic language in its own right. Their approach to Digital Illusionism has attracted the biggest international brands. Each performance is a unique moment — an experience that only exists once, for a given audience.
Frequently asked questions
Can the magician integrate the product into the show?
This is the specialty of the Digital Illusionism: the product is revealed through a spectacular illusion, creating a viral moment that the press and influencers film and share spontaneously.
Can the magician perform in several languages?
Top event artists perform in French and English. For an international event, check this point from the first contact.