Magician for event consulting firm: McKinsey, BCG, Bain and magic
Magician for events consulting firm: McKinsey, BCG, Bain and magic — this is a question that event organizers regularly ask themselves. The answer depends on your specific context, but here are the essential elements to make the right decision.
What magic brings to your event
Magic works in events thanks to a simple mechanism: surprise. When faced with the inexplicable, the brain enters a state of fascination that creates lasting memories — far more than any speech or video. A successful ride marks long-term memory and creates a memory positively associated with your event.
Three concrete advantages: magic breaks the ice between strangers (particularly useful in networking), it generates spontaneous content shared on social networks (guests film and publish), and it is universal — no language, culture or age barrier. For an international or multigenerational event, it is the most unifying animation format.
The Digital Illusionism: innovation in live performance
The digital show — or Digital Illusionism — is a show format that fuses classic magic and cutting-edge technologies: artificial intelligence, augmented reality, holograms, interactions with the audience's smartphones. The result: an experience that no other animation format can replicate.
Imagine a show where your phone becomes a magical object, where an AI dialogues with the magician in real time, where generative visuals are created before your eyes. The Digital Illusionism doesn't seek to impress with technology — it uses it to amplify emotion. The viewer only sees the magic, not the cables. It is this invisibility of tech that creates astonishment.
Les French Twins: a unique approach to the show
Tony and Jordan don't just perform — they turn every event into a moment that's talked about long after. Pioneers of Digital Illusionism, they have made the fusion of magic and technology their trademark. Understand the context, create to measure, exceed expectations.
Frequently asked questions
Should a technical installation be planned?
For the close-up: nothing at all. For the stage show: a basic sound system and lighting are sufficient. The magician brings all his specific equipment and coordinates with your manager.
How long does a service last?
The close-up generally lasts 1 hour to 2 hours. The stage show: 20 to 45 minutes. Both formats can be combined in the same evening for maximum impact.