Show for tech event: the perfect show for innovative companies
Tech event show: the perfect show for innovative companies — in premium events, every detail counts. Here's how the best organizers approach this question and the formats that really work.
Magic in business: formats that create impact
tech companies and startups are naturally receptive to Digital Illusionism — the fusion of technology and entertainment speaks directly to their DNA. For an app launch, a product demo or a fundraising evening, digital magic creates a moment that embodies the company's innovation values.
The tech sector's favorite format: the magic keynote, where the magician uses AI, augmented reality and the audience's smartphones to create an interactive show. Developers and engineers love trying to figure out “how it works” — and the technological impossibility of the spectacle fascinates them all the more as they understand the underlying tech.
The Digital Illusionism: innovation in live performance
The digital show — or Digital Illusionism — is a show format that fuses classic magic and cutting-edge technologies: artificial intelligence, augmented reality, holograms, interactions with the audience's smartphones. The result: an experience that no other animation format can replicate.
Imagine a show where your phone becomes a magical object, where an AI dialogues with the magician in real time, where generative visuals are created before your eyes. The Digital Illusionism doesn't seek to impress with technology — it uses it to amplify emotion. The viewer only sees the magic, not the cables. It is this invisibility of tech that creates astonishment.
Les French Twins: a unique approach to the show
Tony and Jordan are not classic magicians. They are Digital Illusionists — artists who have built their reputation by merging the centuries-old art of conjuring with the most advanced tools of our time: AI, augmented reality, holograms. Award-winning at the Molières, invited to sets around the world, they design each performance as an original work.
Frequently asked questions
Can the service integrate the company's message?
Absolutely — it’s even recommended. The best artists create a tailor-made show that integrates your product, your logo or your message. The show becomes a tool for emotional communication.
Can the show be personalized?
It's even recommended. The best artists offer a creative briefing in advance to adapt the show to your program, your audience and your message.